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Groupon offers deals in 44 countries. Traveler flexibility. A traveler, therefore, will be able to pre-purchase a Groupon Getaways deal and use it at a later date. For travelers, this provides both convenience and flexibility.
Sure, there will be some interest, but Forrester expects travel sellers to be concerned about Groupon Getaways': High cost. Groupon also bears the credit card fee expense — another benefit. The hote also has the chance to re-market to that guest, if they capture the guest's contect information at check-in. Revenue management challenges. A key selling point of most Groupon deals is the lack of blackout dates. Though travel sellers may be able to restrict offers to certain dates or charge extra for high-demand periods, Forrester believes the potential lack of controls and large volume of sales will strain travel sellers' revenue management models and pose a credible risk of dilution.
Off-strategy distribution and fulfillment requirements. To redeem their Groupon Getaways vouchers, travelers will have to call the seller to book. Travel sellers want travelers to book online via the sellers' own websites think Sheraton. Follow Us. Expedia Guest Author — July 13, Are you an avid traveler with something to share? Thank you and safe travels! This is the travel trend of , according to Expedia users Expedia , February 2, About At Expedia, we believe that if you dream about traveling and seeing the world, you should.
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