Buicks have long been included in GM's portfolio, earning their spot there in Among the top Buick models are a selection of crossover cars and luxury sedans such as:. Competing for buyers' attention in the luxury car market are the Volkswagen Porsche and Daimler Mercedes. Today, the brand is still known for its full-size trucks. The pickup truck segment has traditionally been dominated by vehicles in the Ford F-series.
Market Realist reports that these have enjoyed pride of place for over three decades. In addition to its full-size trucks, the GMC line also includes several sports utility vehicles such as the:. GM's line of Chevrolet vehicles is named for popular road racer Louis Chevrolet. In , GM's William C. Durant sought out the popular driver hoping that his reputation would give the car brand a boost. By , the Chevrolet brand was the leading competitor of the Ford Motor Company. Alfred Slogan's leadership helped vault the Chevrolet car to this prestigious position.
Its popularity was based largely upon its value, durability, and performance. This features a 40 horsepower motor which neatly outdid the Ford Model T's 20 horsepower engine. By , Chevrolet was the best-selling automobile in the United States. It has since become the biggest contributor to GM's revenues. In , GM introduced the small-block V-8 engine in its Chevrolets.
Over subsequent decades, this popular engine would break out of Chevrolets and find its way into other GM vehicles as well, including trucks and SUVs. William C. GM's strategy has long been to acquire other automobile brands, maintaining them under a single powerful umbrella.
The company has used this approach to build an extensive line that includes everything from the luxury Cadillac to the heavy-duty Jiefang truck. In the s, GM was at the leading edge of the consumer shift toward luxury, high-performance vehicles. During the late s and the s, GM leant support to the war effort, supplying the military with trucks and weapons.
This allowed the company to enter the truck market as well. By , GM's US market share had increased to 54 percent. GM was far from being the first major auto maker in the industry, with Fiat getting its start in and Ford Motor Company starting in However, General Motors came decades ahead of Volkswagen's founding.
It wasn't until that Fiat and Chrysler merged to compete in the market as Fiat Chrysler Automobiles. It is also investing significantly in emerging markets such as China.
Revenue and profit generation through vehicle financing and leasing arrangements are critical to both Ford and GM's business models. One of the main differences between these two competitors is the number of brands owned and marketed by each company. Recent divestitures or discontinuations of brands include the following:. In , Ford had 27 different vehicle platforms across the world; in , it had 12, and as of , it only owns two: Ford and Lincoln. General Motors owns and operates a plethora of automobile brands across the globe.
GM, similar to Ford, has divested or discontinued several brands, including the following:. Hummer was discontinued by GM in but has since returned. Many of its discontinued brands were shut down due to poor performance rather than strategic planning. Both Ford and GM recognize the importance of improving fuel efficiency and leveraging technology to keep their product lines popular among customers. Many countries, including the United States, have strict laws requiring improvements in fuel efficiency and the amount of environmental pollution created by vehicles.
Both companies have significantly reduced the fuel consumption of their overall fleets. Both Ford and GM have also embraced the movement towards all-electric vehicles. It also manufactures six hybrid vehicles.
Hybrid versions are available of all three of the company's most popular models: the Fusion, Escape, and Explorer. GM was one of the first auto manufacturers to jump on the hybrid electric vehicle trend when it produced the Chevrolet Volt, which was since been discontinued.
According to the U. Energy Information Administration, the miles per gallon for all motor vehicles have slowly risen from to In , the average stood at Though the Volt was discontinued, GM has not slowed down in its commitment to producing electric vehicles. In fact, GM has been praised for spearheading the movement.
The company announced it will be offering 30 new EVs by , helped by a new technology it produced named the Ultium Platform. According to GM's website, the new technology has been "engineered for range, power, and flexibility to charge fast, run long, and fit every type of vehicle. As the two largest automakers in the United States, Ford and GM are incredibly powerful companies with an immense responsibility to shape the future of global auto manufacturing.
Just as the industry had to adapt to new safety regulations such as the seat belt, the success of either company moving forward will lie in how it can appease consumers who worry about climate change. Accessed June 1, General Motors. Bankruptcy Court. Consumer Reports. Company Profiles. Top Stocks. Actively scan device characteristics for identification.
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