With a strong focus on high quality, prestige cosmetics, the line has quickly grown from a handful of lipsticks, blushes and eye shadows into a burgeoning lineup of mineral makeup , bath and body products, tools, gift sets, nail products, color cosmetics and so much more. The choices can seem overwhelming if you're new to this inexpensive, tempting lineup. Whether you're just getting started in building your makeup collection or have drawers filled to overflowing, you'll likely find something on the vast ELF Web site.
From liquid eyeliners and mascaras to brow gels and eye shadows, the company's eye makeup collection is vast. Since the prices are so reasonable, it's not out of the question to consider purchasing a little bit of everything. In fact, you can easily build a small library of eye makeup for roughly what you might pay for an eye shadow quad by a high-end brand like Dior or Shiseido.
A key part of the ELF repertoire, lip products include glosses, lipsticks, plumpers, flavored lip balms, cell phone charms adorable for teenagers! Keep it simple if you're just getting accustomed to the brand. This simple purchase will cost you all of three dollars! Great makeup starts with a flawless canvas, so your face makeup should really be up to the task.
Clarifying powders, concealers, tinted moisturizers and bronzers are just some of the products available for one dollar each. Do note that many of the face products are scented with a sweet orange aroma.
If your skin is sensitive or susceptible to irritation, you may wish to avoid them. Professional and celebrity makeup artists rely on the brand. View on Instagram. Bartlett used E. And when we asked professional makeup artists which drugstore highlighters were their favorites , Azra Red, who has worked on shoots for Italian Vogue , said that the E.
Baked Highlighter is her favorite. What can we expect next from E. Brands that could really benefit from what E. A lot of our operational advantage comes from there. The second focus for China for us is really e-commerce. The brand attributes their close relationships with suppliers and manufacturing abroad for keeping their cruelty-free brand costs low. The brand also spends very little money on traditional advertising or celebrity endorsements and relies heavily on social media exposure and crowdsourcing.
She explains e. The brand persistently stays on-trend in addition to inspiring new ones , sources high-quality ingredients that rival brands even triple their price point, and pushes the envelope with innovation. Scroll through for our e. This Putty Primer comes in three finishes poreless, matte, and luminous for a customizable look, and it's packed with squalane to keep your skin from drying throughout the day.
The wax-gel formula is infused with micro-sized, hair-like fibers to fluff up your brows and comes in five pigmented shades to define those arches. This is the most expensive item on e. A steal if I've ever heard one. Brands from MAC to Morphe and Gucci to Chanel have all released their own versions of a bouncy face gloss that gives your makeup that wet look, but e.
Pop it on your eyes, lips, and face get it? We don't have to tell you that contour palettes can be expensive, but not this one. This collection of four powder shades sculpts, shades, highlights, and brightens your complexion for less than the price of your morning coffee. And the best part is it's infused with vitamin E, so you never look dry or chalky.
This tinted lip oil boasts a 4. Packed with jojoba, apricot, and vitamin E, this lip oil moisturizes lips while simultaneously imparting a juicy wash of color. If you like your skincare routine to be experiential and we're just going to come out and say it Insta-worthy, this award-winning mask is just the product to add to your regime.
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